Cosmetic brand from the pharmacist. New article about teana in zhazhda business magazine.

20 September 2018



Early stage

The name appeared at the right time: a Nissan Teana swept past in front of Dmitry's car. The name «Teana» turned out to be so harmonious with the idea that everything stood to reason. The company made its debut first for the industry professionals - cosmetologists. 26 ampoule serums for use in beauty salons, aimed at solving the most urgent skin problems, they were sold out almost instantly. At that time, the format of cosmetics in ampoules was a novelty and was found among the professional brands only. In addition, this segment was considered quite expensive. So the idea arose to reorient to ordinary consumers, making the salon treatment affordable and effective.

Dmitry Stoforandov: «I have had an interest in cosmetics since childhood. I remember how I mixed a medicine with phospholipids with my mother's cream. Then everything was done on a hunch, now I understand how effective the method was! My mother even started using my first product. Later on, being directly related to science and understanding how to develop drugs, I went back to the idea of creating cosmetics. Ordinary, «pass through» products were not then and are not even now interesting for me. But an innovative, effective and at the same time easy to use and affordable product is what I really wanted to do».

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